At Global eventSource we have worked for and still work with some of the most dynamic events companies in the business.
What that means is we have developed our own ideas of what is good, what is bad and what is downright ugly when delivering conferences to the market. We’ve acted like a sponge for best practice and best customer experience and are now delivering that to the market through our boutique customer centric ‘experiences’. We purposely don’t take outsource work from companies whose events fall into our core sectors of expertise.
How do we do it?
Our standard production cycle is over twice as long as for comparable events, allowing for more research, better topic understanding and more selectivity regarding topics and speakers. Add to this the sector specialisation of our Project Leads, it all adds up to a better final product.
We don’t have a sponsorship team, a marketing team, a delegate team or a production team like most companies. Each event is a project delivered by one individual whose sector knowledge allows for joined-up delivery across functions and a better end-product.
Willingness to adopt
What’s more, we are always looking to better ourselves. If you have any feedback about what works at other events, what should be avoided at all costs, what might be worth trying – we are here to listen. Let us know and we will see about integrating it. Continuous improvement is the name of the game.
A wise sage once told us that a conference shouldn’t be marked on the current year, it should be the next year that it is marked on. No point getting a delegate this year if they don’t come back the year after. What’s the point of 5 sponsors this year if only one is in the room for the next. Our mission is retention, attained through good content, quality, integrity and delivery.
We don’t have massive teams. We don’t have massive overheads to pay. We don’t have systems and processes deterring innovation and weighing down productivity. We make decisions based on what is right for the event, not what is right for our managers, owners and shareholders. And we can make them quickly. Got a question, test the claim?
The sectors we work in have small ‘buy-side’ markets. Due to this, we form a community where we have personal relationships with the relevant stakeholders who tell us what they want, what they need and how we can help. What you end up with is a bunch of delegates who actually want to be at the event.